Artificial intelligence (AI) has advanced a lot in recent years, raising concerns whether it will replace jobs in various industries, including video production.
While AI has all the knowledge in the world, it lacks human emotions and passion to create a unique story that would truly resonate with us.
Second, filming and editing decisions are based on personal taste and preferences. AI may be able to make data driven decisions, but it cannot replicate a creative intuition and decision-making of a human video creator.
Third, a successful video production process involves collaboration and communication between various professionals including talents, directors, writers, and cinematographers, which AI ain’t part of.
So while AI isn’t likely to replace creators on its own. Those creators who adopt the technology are likely to replace those who don’t.
How Video Marketing Can Increase Your Sales?
Videos above all forms of content, have a higher chance of being viewed and shared online, leading to increased engagement and brand recognition.
Using visuals, sound, and storytelling at the same time you can showcase your products or service with dynamics only video formats can offer.
By creating engaging and informative videos, you will attract the attention and communicate brand messages most effectively, thus establishing trust with your audience.
Videos that showcase brand values and the people behind the brand, create personal connection. People are more likely to buy from people they know and share values with.
Overall, video marketing can be a very effective tool to increase your sales!